Color is magical in the sense that it injects emotion and personality into whatever it comes into contact with. Because of this quality, color transforms design. The brain is arguably an extremely complex design of cells and neurons, wired together for quick communication between the brain and the rest of the human body. For an outsider of scientific knowledge, viewing brain cells may be a confusing, it-went-over-my-head experience. However, with the Brainbow technique, the same situation can become a visually stimulating experience. Brainbow is a technique where a combination of genes from bioluminescent jellyfish or corals are inserted into the mouse genome. When the genes and proteins make contact, four different colors are produced: red, yellow, cyan, and orange. A range of hues always results because of the varying concentrations within the brain's protein cells.
Through the use of color, the Brainbow technique is a creative way to look at the images of the hard sciences. For the untrained eye, brain cells will most likely appear boring. But quite interestingly, with color, a viewer can more easily understand the movement and active work of brain cells. As Joseph Albers states, color is deceiving. In this case, color deceives not by hue but by enlivening the brain cell images. Although the colored images seem to show more movement, nothing in the content of the image has changed. Because there are varying hues within the images above, the eye is constantly moving to detect the differences between the colors which differ greatly from the other surrounding colors. Colors entice and attract the eye which is more stimulating than a colorless composition. In the above image, the color also highlights the beauty and intricacies of the cells that would be harder to see in an all gray composition.
Many associations are formed through the recognition of color. When viewing the bottom right corner of the image above, I see sugared gummy worms. When I view the middle image, I see a close up of an Impressionist painting. These associations can aid in a design's receptiveness by an audience because they will be able to relate in addition to finding the design visually pleasing.
Overall, when used correctly, color can transform a design greatly by mainly adding emphasis, movement, and life.
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